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How to Evaluate the Market for a Startup

In Episode 4 we presented a framework to Evaluate startups. Here is a link to the accompanying blog that details the framework visually. The framework lays out several criteria along which you may evaluate startups. Market size is one of those criteria.

In this Episode, Andy and Swati discuss how to understand the Market for a startup. Questions we discuss are: Why is an understanding of market potential relevant (and what is market potential anyway)? How should one estimate the market size? Does every startup really have to have a humungous market running into many billions of dollars? Join us as we discuss these topics and more, that surround the key elements of startup evaluation – Market Size.

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